Facebook backlinks for SEO

You may utilize Facebook for plenty of purposes, but link building is not among the first things to come to mind when using Facebook. Sure thing, this platform wasn’t always considered a place for getting backlinks. However, even unconsciously, businesses have used Facebook for SEO backlinks.

If you run a business or have your own blog, most likely you’ve added your website or blog link in your Bio or About section. It helps direct people to your desired platform. So, what is that, if not a Facebook backlink?

Understanding the essence of Facebook backlinks for SEO leads to the next question: “Does it really count as a backlink?” Frankly speaking, it’s kind of a mixed bag.

As we’ve already mentioned, putting your website’s link on your Facebook account drives traffic to your platform. Hence, technically, yes, it is a backlink. However, it doesn’t pass SEO value to your page, meaning that it’s not link juice. 

So, if your aim is to utilize Facebook to improve your website’s SERP ranking, your efforts may fall short. Yet, that’s no reason to give up on Facebook backlinks; they can still serve other purposes. 

Given that backlinks from Facebook are not link juice, you’d guess that they are considered to be nofollow. But as we noticed, they can still be helpful. 

Overall, Facebook is not the only social media platform with nofollow backlinks. Whether building links on TikTok or utilizing Pinterest backlinks, businesses deal with the same type of link—nofollow. However, they still do it. And here’s why:

• Whether putting your website link in your bio, under the comment, or elsewhere, you can drive organic traffic to your website. 
• When people just discover your company, they will likely want to check your website, and finding this link on your Facebook will elevate user engagement and make your business seem trustworthy. 
• After all, you may write an interesting article on your blog based on your own research and share it on Facebook. Finding it informative, journals or bloggers may mention you in their publications. Thus, turning your nofollow links into dofollow ones.

Probably, these arguments are strong enough to assure you that nofollow links matter. However, to understand no-follow and do-follow links, learn more about differentiating backlink types. 

Given the core opportunities that nofollow links offer, you probably don’t question the effectiveness and importance of Facebook link building. Yet, to make the most of it, it’s worth knowing where to place your links.
The Bio and About sections are just a few of the spots to consider. So, let’s zoom in on the main options available for link building on Facebook and see how to do it technically.

Use Link-in-Bio

When it comes to link building through social media, the link in the bio comes first. Sure thing, this is definitely the place designed for putting in links. Of course, you can add links in other areas too, but ideally, your homepage or main website link should go here.
This way, your audience can simply and effortlessly reach your website.
So, how do you do it technically? Well, this section is placed under the Intro, which showcases all the crucial information about your business (e.g., address, phone number, email, website). You can fill it in while setting up your profile. Additionally, you can edit it as needed.

When clicking “Edit” you will find two buttons that support active links: “Website” and “Social Links“. As you see, besides linking to your website, it’s also possible to navigate users to your other social media platforms. As such, you may assist people promptly in finding and following you through other social media platforms.
Just a quick side note: make sure your profile is public, otherwise, you won’t be able to add links in either the Website or Social Links section.

Add a Link to Facebook Story

Let’s admit it, who doesn’t like watching stories? If we ask how many stories you watch daily, you probably won’t even remember. That’s because people love watching stories. And Facebook Stories support links, so why not place your links in your stories — a space where your audience is more likely to open and watch?

However, keep in mind that links are only available in stories for business pages, so be sure to switch to a business account. Plus, if you want to reach even more people, use hashtags and mentions where possible in your stories. These will noticeably increase the visibility of your content.

As for the technical aspect, adding a link in stories is simple. Just click the “See More” button in the story, tap “Links,” and you’ll be all set.

Add Link to a Facebook Post Image

The next option to create links through Facebook is to add links in post images. For business pages, having a clickable visual is a truly effective way to drive traffic. 

Let’s say you’re running an amazing sale on your digital marketing courses. Create a relevant, eye-catching image (because relevance and visual appeal are key). 

Now let’s sort out how to technically add a link to a Facebook post image? Well, here you should consider ads. Go to “Ad Center”, then “Create New Add”, after you can choose “Get more website visitors” and scroll to find “Button” and tab to edit.  Here you will find the section “Use a post”. It will let you add your desired photo. This will make your photo clickable.  

You may follow industry experts, bloggers, or influencers, tap into interesting discussions, and add a link from your website as a comment.
But here, it’s crucial to ensure that the link you provide is both relevant and not direct promotional content. In other words, place it thoughtfully.
Consider this: you are selling eco-friendly packages, and you come across a discussion about the usage of polyethylene soil bags. You can write a short text showing your support for the idea and drop a link as an alternative, showing people how they can find engaging, creative, and durable eco-bags for their shopping.

And the last way you may get a backlink through Facebook is by using groups. It’s a bit similar to the previous step. Overall, here you can again comment on a relevant topic or write your own post with a relevant link.

Here again, the relevance of your link is the key. If you offer digital marketing courses and are a member of a couple of relevant groups, you can use relevant publications and add a link from your blog. 

But if you want to succeed in this endeavor, you should have solid content on your blog that you can share permanently in groups.

Creating backlinks through social media has become a common strategy for businesses of different niches and sizes. In today’s article, we explored many interesting insights about Facebook backlinks. Now you know how to succeed in this endeavor.

But if you still need some assistance to elevate your link-building efforts, then book a call for a backlink consultation.