Social Media Backlinks: Tips and Best Practices for SEO

Any links originating from social media platforms can be accepted as social media backlinks. Yes, mostly they are not dofollow links but generate referral traffic and engage our content. Social media links are primarily helpful if you have an audience. In this case, we can name them as social traffic links.

Step 1: Create a social media account

To build links with social media, first, you need accounts on social media platforms.

Step 2: CTA and details

Fill all requested places you can with relevant content and keywords. These keywords help people and search engines find you more quickly and explore social media backlinks.

Step 3: Add your links where possible

😎Don’t forget to add your website link to your profile—this is vital to social backlinking. Every ghost in your accounts can be your next customer.

Step 4: Join Groups, chats, and communities

Explore relevant groups, chats, and communities where you can share content about your website, product, or services you provide.

One of the easiest ways to build links in social media is by connecting with influencers. Influencers have many followers, and regarding the niche they always speak, you can understand whether you need to connect with them for website promotion or not. For example, if you have a website in the food niche, you need to find a food blogger as the audience of that influencer will be relevant. In short, you get contextual social media backlinks.

Influencer engagement process

✅ Make a list of relevant influencers: Find bloggers you post about your niche.

✅ Participate with them: You can like, share, and comment so they can notice you as an active user

✅ Build relationships: Influencers might notice that you share their content over time, which can be a good sign of your attitude to their work.

✅ Contact directly: Send a message for cooperation. Make sure to be friendly and funny during the conversation.

✅ Choose the best one: Compare their services, pricing, and guarantees they give you.

✅ Sign an agreement: Sign a contract with influencers about the format where will be filled the pricing and expected results.

✅ Request statistics: Always request statistics, where you will see engagement and clicks. No worries, it is a good practice.

✅ Repeat if needed: Measure results and decide whether you need to work with him/her or you should switch to another partner.

When building social media backlinks, picking the right platforms is essential. That can be connected with the niche you work in, the audience you want to reach, and your marketing team’s strategy. 

Social media mentions, as it is the same as social media backlinks, are a great boost to your website’s user activity. People can interact via shared links on social media, make a comment about your website, start a discussion, and help others to know about your website more than you can with your resources. Each one can help you in different ways. Here’s a simple guide to using each platform for social media backlinks.

LinkedIn Link Building

👇🏻Now, let’s learn what LinkedIn link building means and how you can start implementing it.

1. Fill out your profile completely and include your website link for social media backlinks.
2. Post updates and articles with links to your website.
3. Join LinkedIn groups related to your field, and share your website link when possible.

LinkedIn is a platform that connects workers and employers, so for us, the audience on LinkedIn is more professional.

Facebook Link Building

👇🏻 What about Facebook backlinks? Again, we provide three steps that will allow you to improve your backlink strategies. Take simple steps to improve the situation.

1. Add your website link to your Facebook page’s About section for social media backlinks.
2. Share interesting content with links to your site, like blog posts or news.
3. Join Facebook groups and participate in conversations to get more social media backlinks.

We recommend focusing on groups where it will be easier to find your audience and stay away from spammy accounts.

Instagram Link Building

👇🏻 The idea again is to mention your website, and we will share 3 concrete steps to earn Instagram backlinks.

1. Use the link in your bio to direct people to your website for social media backlinks.
2. Post engaging stories and photos with links to your site.
3. Work with influencers who can mention your website and give you more social media backlinks.

Instagram is a great place for getting backlinks, especially for companies that sell clothing, beauty products, or similar items.

X (Twitter) Link Building

👇🏻 Isn’t it interesting that many people still say Twitter instead of X? Anyway, the strategy is the same, but there is one unique thing about X. X is the platform where many SEO gurus share their ideas and thoughts. If you share insightful ideas on X, there is a higher chance that people will visit your website. That is where you will get Twitter backlinks. 

1. Pin critical tweets with your website link to make it easy for followers.
2. Tweet updates and links to your new content.
3. Join conversations using popular hashtags to get more social media backlinks from Twitter.

Pinterest Link Building

👇🏻Have you ever thought that Pinterest link building could be helpful? It can be helpful if you create attractive pins that people will share or download, and use. Depending on your niche, the use of Pinterest will be different.

1. Create pins with your website link to get social media backlinks.
2. Design attractive pins that people will want to share.
3. Join Pinterest boards related to your niche and share your content.

Quora Link Building

👇🏻 Backlinks from Quora help to build a reputation and get credit. It will be beneficial if you use Quora starting today, if this is the first time you have done it.

1. Answer questions related to your field, and include your website link.
2. Give helpful answers to build your reputation and earn social media backlinks.
3. Follow relevant topics and join discussions to get more links to your site.

TikTok Link Building

👇🏻Tech and It fields are trending on TikTok; starting in 2023, TikTok has also become viral for techs. If you do not have a TikTok account, you can start one; it will allow you to get TikTok backlinks to your websites. Some businesses went viral with the help of TikTok.

1. Add your website link to your TikTok profile.
2. Make fun videos that encourage viewers to visit your site.
3. Collaborate with TikTok creators who can mention your website and give you Social Media Backlinks.

YouTube Link Building

👇🏻YouTube remains one of the most prominent video format platforms. People like watching DIY videos, and YouTube maintains its reputation for doing so.

😎We recommend that you create educational videos about your company, your values, and your services. It will help you get views and mentions and allow you to link your website.

🔍 We also recommend using YouTube to give your experts and employees space. It will allow your employees to be recognized. If you give space to your employees, they can share their experience and knowledge through a short video format. The more videos you have, the more you can earn YouTube backlinks going to your site.

1. Put your website link in your video descriptions for social media backlinks.
2. Create helpful videos that lead viewers to your website for more information.
3. Engage with your viewers in comments and community posts to build more links.

To sum up, social media backlinks, of course, can help increase your website’s visitors, but if you need to rank on Google, you need to outsource to an agency that provides contextual links. If you want to improve your backlinks profile and get monthly backlinks, you can book a call with GoPeak and get a FREE Consultation, and the first link will be free.