How To Add Link To Snapchat Story

We have already given the statistics about Snapchat, showing that it is one of the most competitive social media platforms to leverage. One of the reasons, perhaps, is that Snapchat provides AI features. 

Overall, recently, AI tools are a thing in many social media platforms, and as for Snapchat, it tries to keep AI tools available for a wide range of users. Currently, this social media offers AI tools through Snapchat+, which requires only a $3.99 monthly subscription. 

Well, now you see the reasons that make Snapchat as appealing for backlinks as Facebook, Instagram, or TikTok. So now, let’s discuss why we suggest focusing on Snapchat stories. 

Primarily, stories are considered a short type of content created for fun. However, marketers soon understood the power of stories to capture users’ attention. And really, who doesn’t love to scroll through stories? Probably, all of us do.

Plus, stories are appealing because they have just 24 hours of life. So, most likely, your viewers will feel inclined to watch stories rather than posts, to ensure they won’t miss out on some interesting and fresh news. So, it’s definitely worth using Snapchat stories for link building. 

If you are familiar with Snapchat, you probably know that this instant messaging app offers two options to post: “Story” and “Send to”. Now let’s have a look at the basic steps you need to create a story with a clickable link on Snapchat. 

Step 1: Create Content 

To post a story, you should have relevant content. Well, that sounds quite simple and obvious. But here’s what you need to do: open your Snapchat app and record a short video or take a photo, in other words, create a Snap.

Technically, to take a photo, just press the circular button once. For video, just hold it a bit. Yes, it’s that simple.

Step 2: Find Paperclip Icon

Once you’ve created your Snap, move forward. On the right corner of your screen, you’ll see a toolkit. Somewhere near the end, you’ll find the paperclip icon. Click it and you will see a line to place your URL. Yes, as you see, adding a swipe-up link on the Snapchat story is technically not that hard.

Notice that you may add more than one photo or video; consequently, you may put different links for each one.  

Step 3: Dress Up Your Snap 

Once you add a link to your Snapchat story, it doesn’t mean that it will automatically drive traffic to your website. If you want people to click it, you need to dress up your story. That is to say, add music, effects, emojis, and more.

Fortunately, Snapchat offers plenty of such tools. So, you have everything at your fingertips to make your stories truly appealing.

Step 4: Share the Snap

Unlike Instagram, which directly offers a “Create Story” feature where you simply press “Publish” and you’re done, Snapchat doesn’t post your story instantly. As we’ve mentioned, here you have two options: publish your snap as a story or send it to someone. So, make sure you share your content as a story.  

Besides the four steps we’ve covered to create a story with a clickable link on Snapchat, there are some technical aspects to consider.

Primarily, make sure your story is public. Naturally, when your content is accessible to the entire Snapchat audience, it has far more reach than if it’s only available to your followers.

And the second consideration: what should you do if you can’t find the paperclip icon to add a link to your story? I’m sharing this from my own recent experience. 

I was trying to link to my blog post on a Snap story but couldn’t find the icon and was questioning myself “Why can’t I attach a URL to Snap?” Then I considered that Snapchat had removed this feature. But since it was still available on my friend’s account, I realized it was time to update the app.

If you experience the same issue, first go to your App Store or Google Play Store and update Snapchat. Also, it’s worth signing out and signing back in again to refresh the app. That’s all it takes. 

Having covered the technical part of how to add a link to a Snapchat story, you can see that it’s pretty simple. But just adding a link isn’t enough to drive traffic to your desired platform, is it? Now, let’s look at how you can make your content appealing, both to keep it ranked and to catch the eye.

• Keep it Relevant

Snapchat prioritizes personalized content, and its algorithm is designed with this in mind. So, if you’re going to share interesting recipes through your page, you need to offer relevant content. Plus, you can design it using plenty of interactive elements that Snapchat provides.

• Utilize Interactive Elements

We’ve already mentioned the importance of interactive elements. Their power goes beyond simply signaling the algorithm about your content’s intent. There are plenty of features like polls, music, and emojis that can help you grab your audience’s attention and encourage them to take action (such as pressing the swipe-up link, visiting your Snap profile, taking polls, etc.).

• Use Captions and Hashtags

These two are crucial components for getting your story ranked higher. Wisely chosen captions and hashtags make it easier to categorize your Snap and deliver it to the right audience.

• Follow Trending Topics and Challenges

Relevance is key. So, if you run a professional makeup page, chances are you already share relevant content, and your audience knows what to expect from your stories. However, it’s also smart to follow trending topics and challenges. People love taking part in challenges and watching how others take them.

You probably remember the Ice Bucket Challenge. It became one of the most widely participated in challenges in the history of social media. These kinds of trends are open to everyone, whether you’re a makeup artist, chef, blogger, developer, or anything in between. So don’t let these opportunities slip away unnoticed from your profile.

• Be Aware of Moderation Rules 

Snapchat has its community guidelines, which are worth being aware of. Here you can learn what kinds of content are prohibited on Discover and Spotlight. Most likely, you won’t post content with some sexual context or violence, meaning you’re not going to violate Snapchat’s publication rules. Anyways, check the guidelines to stay abreast of moderation rules.

Before wrapping up, let’s also see who can add links to Snapchat stories. Some social media platforms require a solid number of followers to access link features. Take TikTok stories, for example, you need 10,000 followers to get there. 

But do you know what’s best about Snapchat? Here, you can add a link to your stories even with zero friends. That is to say, you can start enjoying this feature as soon as you create an account. So, feel free to tap into this opportunity!

Hopefully, you like our publication on how to add links to Snapchat stories. As you see, it’s pretty simple to do and can turn out to be a great opportunity to drive traffic to your website. That is to say, consider Snapchat stories to elevate your link building efforts. 

If you need some assistance in this endeavor, our team of professionals can become your helping hands. Book a call to get in touch.