How To Add a Link to a TikTok Story

Here is a step-by-step guide on how to add a link to a TikTok story:

1. Open the TikTok App
2. Start a New Story
3. Tap the “+” (Create) button
4. Choose “Quick” or “Story”
5. Record/Upload Content
6. Upload a clip from your camera roll, create a video/take a photo directly in the app
7. Click on the Stickers Icon
– Once your content is ready, you’ll see a sticker icon (a square smiley face) at the top of the screen. Tap it to open the sticker menu.
8. From the open menu, look for the “Link” Sticker
– If you don’t see it, it means the feature isn’t available to your account yet.
9. Enter the URL by typing or pasting the web address correctly
10. Find the most visible place for the link sticker by resizing, dragging, or rotating it
11. Add a call-to-action, e.g., “Tap the link!” or “Check this out below!”
9. Tap “Post to Story” and have it published.

For the sake of limiting spam and preserving the high quality of the generated content, you need to add a link to a TikTok story. TikTok chooses the audience that will have access to the linking gesture in the Stories. In other words, TikTok does not allow everyone to build links in their stories. The qualified ones are below:

Region

TikTok rollouts are not simultaneously carried out in all regions. Although you meet the requirements, the link sticker may not be active in your country. It is also worth mentioning that TikTok provides access to link stickers to exclusive content creators and verified user accounts. This is to support their content and let the promotion go a mile further.

Followers

 Those who still don’t have an audience of 10000 followers won’t be allowed to unlock the link features in the Stories section. As soon as they pass the threshold, the feature will be automatically activated. And finally, if you run a personal account, but you find linking an important part of your strategy, switch to a business account. Business accounts have this option to achieve more promotion and grow their audience.

App Updates

In some cases, if you don’t have access to the linking sticker, you most probably need the new update of the app. If the latest version does not help you out, try the option of switching to a business account. Last but not least, this is not up to you, and the only thing you can do is wait until the feature may roll out in your region.

Let’s see what the most common reasons are for not being able to add a link to a TikTok story:

1. Personal Accounts don’t have the link sticker.
2. You don’t meet the requirement of a minimum follower count to unlock the link sticker.
3. Unverified creators may not qualify, so you won’t have access.
4. TikTok features vary from region to region. You need to wait for your turn.
5. You use an outdated version of TikTok. Visit Google Play or App Store to update it to its newest version.

If your goal is to add a link to your TikTok story but you don’t have that option, there are some methods that can help you.

1. To have access to links, switch to a Business Account. Go to Settings & Privacy, choose Manage Account, then choose Switch to Business Account. Among all categories choose the one that fits your content. Not only will you have the chance to add the link feature to your story, but also you will have extra analytical tools for your content analysis.
2. You should have a minimum follower count, and the threshold is about 10.000 followers. 
3. Make sure you use the latest version of TikTok. New features sometimes fail to appear on older versions. Go to Google Play and App Store for the updates.
4. Have your website or link added to your TikTok bio. Then add a text with stickers “Link in bio!” in the story so that the followers will know where to go.
5. If adding a link to your story is still a problem, generate a QR code and include it in your story. In such a way viewers will visit your site after scanning the code.

If you don’t have the feature, the final tip is to stay active and keep on growing the audience, the bigger you are and the more engaging your account is, the higher your chances are that you will soon get the feature.

Lost traffic

By not including a link to your TikTok story, your visitors won’t come to your platform or website and the potential visits may go down.

Fewer conversions

If there is no direct link, the visitors won’t make much effort to find you elsewhere. Accordingly, fewer people will buy your product and subscribe.

Lower engagement outside TikTok

Instead of supporting your audience ecosystem or the cross-platform growth, you end up with lower engagement, all because you don’t add a link to a TikTok story.

Reduced monetization

You can miss out on commission or a partnership goal if you use affiliate links or cooperate with another brand.

Weaker call-to-action impact

It is difficult to track a product or a service unless there is a clickable link that provides a straightforward call-to-action.

• Your TikTok story can have a clickable link, which is a good way of connecting with your followers.
• A link added to the TikTok story can help drive traffic to external websites.
• This is one of the best ways of promoting a service or highlighting the importance of the newly launched product.
• The links can help special offers spread widely through a large number of followers.
• The link can lead the viewers to YouTube or email newsletter signups, which may end up with an expansion of the reach across channels.
• Adding a link to a TikTok story allows it to share content with more and deeper details.
• Adding a link to the story can be connected with encouraging engagement and action.

TikTok story is one of the best tools for boosting engagement and keeping the audience closer to you. Don’t pay attention to limitations; instead, do what is required. If to unlock the link feature you need a wider audience, go and grow it. If you have trouble, read the step-by-step guide on what to do and how to do it. Keep your account active every day, incessantly grow your audience, and keep your followers updated. If you are deprived of the feature, soon you’ll have it. If you have the feature already, make the most of the tool, reach your goals, and explore the world of creativity on the TikTok platform.