LinkedIn Link Building: How to Do It Right?

Before tapping into our topic, let’s have a quick overview of the essence of link building. It refers to the process of getting links to drive traffic to your website or other desired platforms. Simply put, it’s about gaining valuable backlinks to elevate your platform’s ranking.

As for LinkedIn, it is a social media platform with huge potential to connect with relevant people and experts in your niche, thus building authority and improving your business’s visibility. So, LinkedIn link building is all about elevating your chances of earning links. 

If you’re wondering how effective LinkedIn can be for link building, just take a look at this statistic from Statista: today, LinkedIn has over 250 million users in the U.S. alone, while globally the number is approximately 1.1 billion. That is to say, there is no shortage of potential connections to help you earn the backlinks you’re after.

So, after exploring why LinkedIn is a powerful platform to elevate your business’s link building efforts, let’s now zoom in on the core strategies you can use for effective LinkedIn backlinks.

Add Link to Your Profile

The first and probably foremost thing that is common across all social media platforms is adding your website link to your profile. On LinkedIn, adding a website link is pretty simple. Consider the following three steps:

• Go to the contact info
• Press the edit icon
• Add your website’s link

It can also be a link to your blog or portfolio. So, make sure to use this section to include a clickable link to your desired platform.

Make Connections 

To whom are you going to post? Regardless of the platform you utilize, sure thing, you want to connect with people who will find your content interesting to interact with. As for LinkedIn, it is a well-known place to make business connections. So, here you can get in touch with both people who can just find your content interesting and feel inclined to interact with it (share, comment, save, etc.) and connect with possible business partners or clients. Technically, all you need to make a connection is to click the “Connect” button. If only establishing a solid business network could be this simple. Ideally, you should first engage with people before sending a connection request. That is to say, craft a compelling, short, and clear message stating the purpose of your connection.

For example, if you offer marketing services and specialize in boosting eco-friendly products, find relevant businesses and send connection requests that highlight your experience in this niche. Keep it short and clearly explain what you can offer.

If your message is to the point, people will connect with you. Moreover, they’ll likely visit your profile for more details, and, of course, click your website or portfolio link to see what you truly offer. So, make your connections wisely to elevate your LinkedIn backlinking efforts.

Write Engaging Blog Posts

By its very nature, LinkedIn is more about a place to talk about business, career growth opportunities, finding jobs, etc., rather than entertainment. So, unlike TikTok or Instagram, which require short and engaging content, on LinkedIn, there’s an opportunity to publish optimized blog posts with all the relevant links included.

That is to say, even if you don’t have a website or blog section on your site yet, but still want to publish blog posts and establish a strong link building strategy, LinkedIn gives you that chance.

For example, if you offer link building services and have crafted a special course for link builders, you can write a comprehensive article about the essential link building skills. Needless to say, in that article, you can effortlessly link to your website and the landing page with more details about the course.

Simply put, your LinkedIn backlink efforts will only win by having optimized blog posts published on the platform.

Share Useful Materials

You may not need to publish your articles directly on LinkedIn if you already have a robust blog on your website. In this case, sure, it’s still crucial to share your content with your LinkedIn community. Here again, just like making connections, merely putting your blog post link and pressing the “Share” button is not enough.

Primarily, you need to write short, attractive text to capture readers’ attention. Secondly, include a couple of relevant hashtags in your text. Eventually, if the URL you are going to share is pretty long, shorten it to make it eye-catching. 

Alternatively, you can create a poll or pose a question to your audience to engage people in discussion. Keep this discussion interactive and interesting by sharing your desired links in comments. And, what do you think, how many of those who comment under the post will click the link? Definitely, the majority will.

Utilize Relevant Groups 

And the last step on our list of gaining LinkedIn backlinks is leveraging relevant groups. It’s a perfect place to mix all the activities we’ve mentioned earlier. 

For example, you can share your recent blog post, or start some interesting discussions and comments to add relevant links to your services. Moreover, you can use others’ publications to include your links. Here, of course, you should be cautious not to make your links solely promotional. Try adding it as a helpful learning material or resource.

This way, you show that you’re trying to add value, and can additionally drive traffic to your desired destination.

Nofollow vs. dofollow? That’s a question almost every link builder encounters before diving into the link building process. So, let’s take a look at what to expect from LinkedIn in this regard.

Typically, social media platforms offer backlink opportunities, but most of them are counted as nofollow. And LinkedIn is no different. That is to say, LinkedIn backlinks are nofollow.

But as you probably know, nofollow backlinks can still be quite valuable for businesses, even though they don’t directly impact search engine rankings. Let’s briefly skim through the core advantages nofollow links offer.

• Drive high-quality traffic to your platform
• Elevate your brand’s trustworthiness
• Create an opportunity to turn your nofollow links into dofollow

Having discovered key techniques you can utilize to start building links on LinkedIn successfully, you undoubtedly may feel confident to tap into that endeavor.

However, to fully unleash the potential of link building, it’s worth outsourcing your efforts. GoPeak has proven expertise in this niche, so trust your success to us. All you need to do is visit our calendar and book a call. We will get in touch soon.