How to become a professional link-builder: Essential Link building skills

A link building specialist is an SEO specialist specializing in off-page SEO. We can name this position in the company as a link builder, link building specialist, off-site SEO specialist,off-page SEO specialist, and many more versions, but the responsibility is the same: building links for the company’s target pages. A link building specialist is a part of the SEO team and refills the goals of the SEO team by adding links on different websites, mentioning the URLs of the company website with the anchors that the company needs to rank. A link building specialist is responsible for outreach strategies and campaigns. Before starting to add links on platforms link builder should have a full understanding of the business concept of the company website. This will help link builders to create relevant backlinks to the website he/she work for.

If you want to work as a remote link builder, within a single company or an agency, understanding the concept of backlink outsourcing is essential. In digital marketing, one of the key roles you should encounter is that of a link builder.

If you want to become a professional link building specialist, so courses can leverage your link building skills and SEO knowledge.Taking a link building course not only expands your knowledge but also increases your resume credentials, making you more attractive to potential employers. This demonstrates a commitment to your professional development and a clear understanding of the basic principles of link building. Clients may take into account your degree in the field, which can be a key factor in their decision to outsource their link-building efforts to you.

Some famous link building course options include Moz Academy, SEMrush Academy, Ahrefs Academy, and courses on platforms such as Coursera and Udemy. As advice, look for fresh courses as SEO and link building are always changing, so fresh courses have fresh content with fresh updates.

If you want to become a link building expert, communication will be everywhere. Think about becoming a member of several SEO and link-building forums, attending industry conferences, and joining important groups on Facebook and LinkedIn. Also, remember the value of Slack groups. They enable real-time interaction and collaboration with other professionals. Reaching out via email is another way to get in touch with industry experts, prospective partners, and clients. Sending well-crafted emails is a sure way to build positive relationships. Communicating with other link builders in the field allows you to share experiences, learn new strategies, and stay updated on industry news. Applying for webinars and seminars about link building or SEO can further broaden your network.

If you reach out to people via email, this information is for you !

Many companies prefer responding to professional emails, as they appear more credible. This means it’s highly beneficial for your email to be associated with a domain name. Based on our experience, personal emails often have significantly lower open rates compared to professional ones.SEO emails are a great part of starting link building partnership.

Constantly reading articles about link building will help you stay up to date and keep up to date with the latest developments, allowing you to implement the latest strategies and avoid outdated methods. It also expands your understanding of different approaches and techniques, enhancing your link-building specialist skills.

There are some famous platforms we can suggest to you to be always aware of the changes in link-building sphere.An alternative way to know the link-building news following SEO influencers on social media.

Ahrefs blog – Ahrefs workers always share updates about link building that they know. They always share the news that can affect the website owners, and you can measure your SEO metrics via their platform. It is the most link-building-focused blog we know just now.

Semrush blog – Semrush is famous within the PR industry. The blog of Semrush covers topics as link building and branding.

Moz blog – There are many SEO insights within the blog of Moz, and also free training if you want to level up your SEO or link building skills.

Reading books is always enjoyable, especially when the book is about your specialization, your future job, and income.

Here are famous link-building books for your consideration! The top 4 books you can start reading from now.

📚Link Juice: Understanding and Using Backlinks for Better Search Rankings by Mike Wood

📚Link Building Is Dead. Long Live Link Building! by Sage Lewis

📚THE ULTIMATE GUIDE OF BACKLINKS: Expert techniques of SEO Link Building

📚Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks (Ultimate Series)

If you want to become a link building expert, this is a must. This ensures that your strategies comply with the latest recommendations, which will help you improve your ranking and avoid potential failures.

As we like to say, even with constant updates, your link-building and SEO strategy should always be built as a long-term investment. And yes, please—do not try to cheat Google! Sustainable, ethical strategies always yield the best results.

🔗Here are the links where you can find Google’s official channels for SEO updates

• Google Search Status Dashboard (for Core & Spam Updates)

• Google Search Central Blog (Best Practices & Official Announcements)

• Google Search Central on Twitter/X (Real-time Updates & Tips)

• Google Search Central Help Community

• Google Webmaster Guidelines (Essential Reading)
  

To become a backlink-building specialist, you need a diverse set of link building skills that go beyond just understanding link building.

• Analytical: The ability to analyze website data and identify potential connectivity opportunities.
• Research: Skills in studying relevant sites and searching for valuable partner links.
• Content creation: The ability to create engaging content that naturally attracts links. These are especially crucial for small teams, as their limited budget often prevents them from hiring additional content writers.
• Adaptability: Keep up to date with changes in the industry and adjust strategies accordingly.
• Social Media: Leveraging LinkedIn for networking and establishing connections with industry professionals.
• Communication: This is the most important link building skill that a link builder should have. Connecting with thousands of people, understanding their needs, and trying to integrate them with your needs.

Developing these link-building skills will increase your effectiveness and make you a valuable asset to any SEO team. Link builder skills enable successful link building campaigns and make a significant contribution to improving the ranking of websites.

A full-time link builder can earn between $12,000 and $70,000 per year. The gap is about the company size, quantity, and quality of the backlinks. There are some differences in the salary regarding the technical expenses. As an example, it can be a freelance link builder who can charge only for the links, not for the tools a link builder may need. In-house link builder in some cases can be an expensive than you imagine, regarding where you live or where your company is located. There are big salary differences, for example, in the United Kingdom and in Armenia. Companies in the UK can find SEO agencies in Armenia and outsource their tasks to them, and be sure that the company will get more services from Armenian agencies with a low budget. So, a freelancer working on a high-end project may receive a significant monthly fee, potentially exceeding that which a full-time link builder may receive from companies in developed countries, knowing the fact I mentioned in the last sentence can hire link builders from developing countries.

The responsibilities of in-house link creators, including tasks such as strategy development, information, and content creation, may affect their remuneration. Taking a real part in the team and the marketing department of the company.

The responsibilities of freelance link creators can be started and finished in just one thing: Link quantity that the company requires with the strict metrics and standards, but they can not be a part of the strategic development of the company. They can be a small part of the strategy development for brand awareness and digital PR.

You did all the points we mentioned, so you need a link-building job. Theory is important, but practice is much more. We will not surprise you with any new things, as most jobs you will find on LinkedIn and Upwork. So you know the first step is simple: register on the platforms where jobs are published. There are many alternatives to these platforms, and fortunately, you can benefit from finding link-building jobs online.

If you want to find a job near you, just make sure to know the salary in your area and do not overoptimize your CV. Make it simple if you are new to the link-building sphere. Regarding our practice, if you have covered the points and you have practiced working as a link builder for around 3-6 months, you have become a link building specialist.

Developing the basic skills of a link building specialist and understanding the link building specialist salary structure will further improve your career prospects. If you are looking for a link builder for deeper help and want to buy backlinks, GoPeak is here to assist you.”SEO is changing every day, so you need a high responsibility to learn every day.” This is the most important sentence in the whole article.