SAAS Link Building: Key Link Building Strategies For SAAS Sites

SaaS link building is organized link building for SaaS companies to earn SaaS-based backlinks to win market competitors via ranking in search engines and not only. Need SAAS link building services? Let’s talk.

Quality SaaS link building services prices can start from around $120 per one SAAS link. Many factors differentiate the pricing of link building. As the niche is SAAS and SAAS businesses need global traffic, so SAAS backlink service prices can be different due to two pricing systems, as website metrics from where agencies provide links or link quantity. Our link building packages are based on link quantity. If any SaaS business needs monthly contextual link building services for a year, they can order a plan by signing a contract for a year, and the link price will decrease by 20%. So, the longer the cooperation, the cheaper the SAAS link building services.

SaaS link building, first of all, is your brand awareness investment. Before making a product purchase, you know that most people need a recommendation from experts or some time for self-investigation. The more valuable SAAS backlinks you have, the more chances you have to be on the first page and sell your software services. As SaaS is in demand, we can say that getting SaaS backlinks is a good link building investment, as the more sites’ traffic grows, you get a link from them, and your link value grows too.

Of course, word-of-mouth marketing still works, but what do people do if they want to find it by themselves?

• Searching on Google or other search engines
• Try to find the best solution by checking industry directories or review sites
• Asking questions on platforms like Reddit or Quora
• Asking questions to AI chats like ChatGPT or DEEPSEEK

Do you know that all of these are parts of SaaS link building?

You may ask, but how is ChatGPT’s answer connected with SaaS backlink building?

Honestly, ChatGPT gets data from open sources, conducts research by taking into account how many times it can find that company, and introduces you. For example, let’s search “best referral software” on Google and in ChatGPT.

                                                     These are the screenshots done on May 29, 2025.

As you can see, they are referral software sites ranked on Google and ChatGPT. In my opinion, this is a great proof of the importance of SAAS backlink mentions on different platforms.

How many backlinks does a SAAS business need to have?

There is no standard answer to this question. First, you should know that in link building, quality is more important than quantity. The second thing is connected with your keywords’ difficulties. The higher the difficulty, the harder to rank. Many SaaS businesses just need to find a monthly contextual backlinks service that will provide niche-edited SAAS backlinks to the targets for your month’s needs. If SaaS businesses want an aggressive marketing strategy, it is better to find a PPC specialist than an SEO specialist. SEO and link building are for long-term winners.

Here are the steps we follow to start SaaS link building.

📜 SEO Audit

Before link building activity for SaaS companies, we do an SEO audit for a SaaS website. If your website is unprepared, we will not proceed with link-building campaigns. Your website should be technically ready and work without any issues.

👨‍💻 Product/Services Research

We separate selling pages( pages where users should purchase something). Identifying your target audience and the nuances of your business model. Competitor research. This can help us to understand the most needed SAAS link building strategy.

🗝️ Keyword Research and Optimization

We scrape the data of the keywords relevant to your website and niche. If we notice some pages that should be optimized, we create a reporting document with our comments and recommendations.

✍🏻 Content Plan

After scraping the data of keywords relevant to your niche, we separate the keywords you have not targeted yet, and we plan to create a content plan to expand the audience relevant to your business niche. At the same time, we create a SaaS internal link building strategy for the SAAS website pages and share it with their marketing department.

📨 Custom Link Building Outreach

We have worked with many famous SaaS brands, but each outreach is custom, as all are software providers. However, there are many differences in the niche of their site. We combine the data where their competitors mentioned, where we found their desired keyword, and blogs that are very relevant to our niche, to ask editorial teams to add a link to our client as a valuable source for mentioning. We do outreach with optimized SEO emails.

📝 Reporting and Communication

Each month, we check the goals and results of monthly link building. We analyze the issues we faced during the month and identify them for the client, and then discuss with the SaaS business owner to solve them. In the monthly link building report, we track the changes fixed in the search console, like impressions, clicks, and software service sales.

I can say that SaaS link building is about building backlinks in SaaS sites and earning backlinks for SaaS sites. There are some nuances when we do link building for SAAS companies. As I promised to share sales-based B2B link building strategies for SaaS, here is the list with the level dividing:

High-Level SaaS Link Building Strategies

These are the three strategies to get the most relevant and powerful SaaS backlinks possible, and our company strategies are based on them. 3 most effective link building strategies for SaaS companies that work best:

✒️ High-quality content

Content is King! Of course, if you ask me the best way to do SaaS link building, I will say having a content plan with high-quality guides, articles, infographics, research, and statistics. This is only one passive SaaS link building strategy. People always like to strengthen their words by mentioning others. That gives trust in their written sentences and more value for website visitors, as it provides more information. As you have quality content, your link can appear not only in the blog posts of different sites but also in influencer videos, social media posts, niche-related conferences, etc.

🤝 A-B-C or A-B-C-D link Exchanges

This is a strategy of indirect link exchanges. A company like GoPeak owns several websites where we can freely add backlinks. If we have a communication with some company and they notice their brand name mentioned without a link or they find a relevant place for their backlinking, we do it freely; they just need to ask us about that. As we add a backlink for them, we can please add a link in return. There are many types of free link exchanges, but we do not participate in direct link exchanges.

📝 Guest Blogging

Guest Blogging as a link buidling strategy works well. This is one of the favourite methods our agency uses to earn SaaS contextual backlinks. Guest posts help create relevant anchor links, which is a great signal for project ranking. When pitching for a guest post, the value that our agency can provide to our partners is high-quality content. Guest posting is not a quick strategy, as there are steps you should follow to publish just one article, and it can be delayed from indexing. However, we like this strategy, and it provides around 20-30% of our live links.

Alternative and middle-effective link building strategies

Listicle Pages where competitors appeared

SaaS review and directory sites

Look at the image below.

You can notice that G2’s category of travel management has around 900 visitors monthly, according to Ahrefs. Of course, if you have travel management software, this is a great section to appear. You can explore all alternatives of platforms like G2, or just find SaaS review sites or directories, and insert your business backlink on their platforms. However, the links added in these platforms will mostly be no-follow, so you can earn customers by their platforms’ visibility, not your site.

Listicle blog articles

This is a screenshot from this page https://www.wishup.co/blog/tools-to-track-your-remote-workers-productivity/.

If you own a tool that tracks time, it is a good page to appear here. Blog visitors have an opportunity to compare your tool with your competitors and choose which one is better for them. Also, these types of blogs allow you to have your brand name backlinks, which can boost your brand name and awareness.

Unlinked mentions

Unlinked mentions can be named brand mentions. If you are famous or listed in some blogs with your branded name or domain, you can scrape the data and reach out to them to ask to add your link. I like this strategy. You may ask why it is a middle-level strategy. In many cases, we have received rejections to add a branded anchor due to their policies. The reasons can be as already another software got a link and they do not add a new one, your tool is not free and they add only free tools, they just add your brand name for another tool’s relevant placement, etc.

Free Tools

Most software companies integrate systems for free using their platform, but it can be with limited features. By the way, according to my work experience, keyword difficulty is higher when you add the word “free” before your target keyword. It is because of the volume differences and user behavior on your tool pages. Plus, companies want you to find them as a free tool, and after some usage, it can suggest some interesting features or tool opportunities, but they will not be free. In the images above, you can see how the difficulty has changed according to Ahrefs. Of course, it is not a theory that will always be the same picture; however, all businesses, as in the SaaS niche, attract customers with free tools and then try to switch them to paid. So, sometimes yes, it is great if you have something you can suggest freely, and it can help you to earn natural backlinks from different places, but for free tool page ranking on the first page, you need to think about other SaaS link building strategies.

Low-effectiveness SaaS link building strategies

These are not strategies that do not work. I just separated strategies that, in my opinion, do not work effectively.

Broken Link Building

Of course, broken link building plays a role as a backlink building strategy. But let’s be honest, even if you create an approach to replace one broken link with another in the SaaS niche, you can be rejected, as many editors of SaaS sites will find the past resource they wanted to link to and just re-add the link. Your approach of broken link building is mostly a start of communication for other strategies. I say this from my past experience. For a deep understanding of broken links, you can watch Sam Oh’s opinion about broken links without a niche separating.

Image Credit

Screen done from: https://tapni.com/blogs/sales-lead-generation/ai-for-sales-lead-generation

In my experience, it is a low possibility of acquiring links with the image credit if you are not an image stock market provider like Pinterest or Getty Images. However, it is a natural link building strategy, which is why I mentioned it. I always recommend that website owners publish high-resolution and unique images. You can find your photos published on other platforms and request that they add your links under the image as a source. By the way, after adding each image on your platform, you have an opportunity to gather alternative traffic from the image search section if you add alt tags. Also, I think it is a low-level SaaS link building strategy, as mostly image credit links are no-follow. Besides, as you can see above, it can be mentioned as a source but not linked.

Badges

Above, you can see how we linked Clutch on our homepage. This is not a widely used strategy. This strategy is also usable for trustworthy companies, and others can benefit from those who have listed their company. Once you have an idea and a budget for this type of strategy, you should keep it for consideration.

How do SaaS business owners earn backlinks?

Alternative Link Building Strategies for SaaS Platforms that CEOs can use. This is a part where we emphasize the role of traditional PR.

Participating in events

Business connections via conferences and events. You can explore saasevents.com for SaaS conferences and events, and go ahead. After each event, companies quickly update the news, and you may appear in their blogs.

                                                  Screen from: https://saasevents.com/

Interviews and Podcasts

A SaaS company like Salesforce knows about it and sees how actively they work on it. They speak about the themes that can be interesting for the audience and not only. After each interview, they can appear on the newsmaker first pages or on the blog pages of journalists.

Also, if you are interested in knowing the opinion of Salesforce’s cofounder, Marc Benioff, about the future of SaaS, you are on the right page. 👇

To find the best SAAS backlinks provider for your business, look at important aspects of their past work and additional services they can provide.

➡️ SEO content writing services for SaaS

Ask whether they can provide SaaS SEO content writing for you. If you don’t create content related to your niche and the SAAS backlinks provider can not organize a SaaS SEO content strategy, this will be a weak side of an outsourced SAAS link building agency. Backlinks without quality content are nothing. SAAS link building service provider should have a SaaS SEO content strategist who will understand your business and audience. This is a must when sharing content about your software services through guest blogging on third-party websites. SEO copywriting for SaaS is crucial nowadays.

➡️ SEO consulting for SaaS companies

A link building specialist who does not have knowledge of SEO can hurt your business. Many SaaS link builders have an opportunity to add SaaS niche edit backlinks; they just communicate and do not understand which backlinks can give them value and which ones cannot. They do not differentiate natural backlinks from PBN backlinks. When CEOs of SAAS business outsourcing SAAS link building, they mostly expect to be guided on monthly SEO consultation, too.

➡️ Ask a Sample SAAS backlink

Choose the agency that best fits as a great SAAS backlink service provider. I recommend asking for a sample backlink. When they add a link to your website, you can analyze the type of backlinks they can provide, whether they understand what you need, and the strategies they use to earn a backlink. I hope you choose an SaaS backlinks agency that uses white-hat SEO strategies.

➡️ Request a Case study

Every business has a case study, and link builders are not an exception. You can request a link building case study or check a website where you will find the names of brands cooperated with the SaaS link building service provider. Link building case study also shows the value an agency can provide to you by checking the changes in SEO metrics of their past clients.

✅ Why GoPeak.io can be the best fit for outsourcing SaaS link building?

• We provide a monthly contextual backlinks service: This means if you want to partner for a long-term backlink investment, we are here to help you. We have clients with whom we have worked for over 5 years on a month-to-month basis.
• We give a sample link for free.
• We provide monthly seo consultation and backlinks. When you order a link building plan, you get monthly SEO consultation for free.
• We have a team of SEO copywriters for SaaS businesses. We manage a blog and your internal linking.
• If you see our case study and brand names of our partners, you will notice that over 90% of our clients are SaaS related businesses.

I just got the question from our new client: Does SEO or link building need to be done for my SaaS website? I think if a SaaS business does not change the world, it needs SEO. SEO and link building are about the war of niche competitors. So if you do not focus on SEO, you lose your budget and competition. Here are the points a Software as a Service business needs to know about SEO importance.

• When you invest in your SEO and SaaS backlinks, you decrease the budget spent on search ads.
• You do SEO, and you get organic traffic that is more trustworthy than paid traffic.
• SEO will generate new leads for your SaaS platform.
• You hit your niche competitors.

Why are backlinks from SaaS sites safe?

Here I want to speak about the different value of backlinks that gives SaaS platforms and only content websites backlinks.

👉 SaaS sites are more likely to keep your link live than only content website links.

👉 SaaS sites will add relevant links as they also need to be on good terms with Google.

👉 SaaS sites earn money with their software service, which is why they will not sell any backlinks. This forces you to earn SAAS backlinks via white hat SEO strategies. Only content sites can sell links, as it is a good strategy to earn money online for them. This can be a risk for a penalty.

How to measure the value of your SaaS backlinks?

The lifecycle of a backlink you need to know if you outsource SaaS link building.

🔎 Your target keyword positions.

📈 Increased impressions and traffic.

💰 Conversions of your software as a service.

Don’ts For SaaS Link Building

These are the points that can hurt your SEO, or you can get a penalty.

❌ Do not buy backlinks. This is about the Penguin algorithm when Google finds links from link farms.

❌ Do not participate in Direct link exchanges. Just reject if you get any direct exchange offers. It was an effective thing around 15 years ago, but not now.

❌ Do not have only do-follow backlinks. You need no-follow links too for your natural backlink portfolio.

❌ Do not ask to add irrelevant backlinks. Even if you find a blogger who will add your link, make sure the page where the link will be added is relevant to the topic.

❌ Do not add links to spammy blog comments or forums. This can be seen as unnatural links from Google and violate Google guidelines.

We have discussed the best strategies of SaaS link building, some nuances you should know, and how SaaS backlinks can help you to rank higher and sell your software services by investing in SaaS backlinks. SaaS link building is not easy; that is why CEOs and founders of SaaS businesses need to find a monthly contextual backlinks service that can understand your business targets and earn backlinks each month, always boosting your SaaS website growth for a long-term victory.