Guest Blogging As a Link Building Strategy: Easy Steps to Pitch a Guest Post and Get Backlinks

If you want to use guest blogging as a link building strategy, make sure you know the steps and have the skills of a link builder.

Step 1: Define Your Guest Post Goal

Building backlinks

In case you want to build backlinks, this is a great way. Guest posts help you make the content relevant to the target page where you want to add a link.

Testing new content ideas

Imagine you are good at testing some SEO tricks, but you don’t want to test them on your own website. This is a great way to try them on another website. It can be a low-risk method for enhancing your SEO strategy.

Referral Traffic

There are websites where readers are very active, so a guest post on such a website can give you referral traffic.

Network Building

It’s no secret that when you pitch a guest post, you meet new people, and that’s a new opportunity to grow your network.

Step 2: Identify Targets

When I say targets, I mean the niche websites you want to find, the SEO metrics you follow, and the guidelines for pitching guest posts that align with your goals. Once you identify the targets, you should start an outreach campaign.

Step 3: Analyze recent posts

Analyze recent posts to understand which types of guest posts they accepted and which ones engaged more. Also, understand the style of writing they mostly use in their blog articles.

Step 4: Suggest a Topic Idea

When you analyze the blog, you will naturally see the niche they focus on. I recommend following the niche relevance and suggesting topic ideas that they are likely to appreciate.

Step 5: Write a High-Quality Post

When you get a positive reply and they accept one of your suggested topics, you should prepare the article for them. Make sure to create readable content with structured headings and try to target some keywords for them. They will highly appreciate it if you can bring in any traffic by writing a post for them.

Step 6: Send your post

So, you’ve prepared the article. Now it’s time to send the article in Word or Google Docs format.

Step 7: Promote It

First, say “Thank you” to the editor. You can share it on social media, which can drive referral traffic to the URL of the guest post. This way, your article receives social media backlinks.

Step 8: Tracking Your Work

So, the article is live, which means the link you added is also live. With the help of backlink monitoring tools, track if it provides any value. Check the page position you targeted with your backlink in the guest blog.

I am [Name], co-founder of [Company].

I am reaching out because I believe my content idea could be a great fit for your blog’s niche.

Here are a few topic ideas I think your readers will find valuable:

[Title #1]

[Title #2]

Let me know if you are interested in my offer.

Best 

Name

👉 Write your messages personally

👉 Provide a meta title and a meta description.

👉 Make Internal link building

👉 Structured headings

👉 Insert high-quality images

👉 Insert one or more informative links to authoritative websites like Forbes

👉 Share your bio and description

❌ Don’t be like a robot in communication. You should remember that the message is going to real people with real feelings.

❌ Do not share duplicate or AI-generated content.

❌ Do not ignore the guidelines.

❌ Do not overfocus on your backlink or your brand. Remember, you are a ghost, not the owner of that website.

❌ Do not suggest irrelevant topics

❌ Check your text grammar with Grammarly or any AI tool

So, you know the steps to follow to get a backlink via the guest post strategy. If you think this process might tire you out, you can outsource link building and feel free, as the process will be managed by experts.