Will AI Kill SEO? Interview with ChatGPT and DeepSeek

I prepared some questions to ask our new AI assistants. It is a small experiment that I hope our readers will like.

Interview with ChatGPT

Will ChatGPT Replace Search?

                                                    Screenshot Date – 21.05.2025

Comment: So, according to ChatGPT’s answer, the future will be a hybrid: search + AI chat + links. But the short answer is NO.

Where do you get the answers to the questions I give you?

                                                              Screenshot Date – 21.05.2025

Comment: Okay, let’s fix that. ChatGPT answers are not based on real time. The real time data can be used with only browsing enabled.

ChatGPT for SEO: How to use ChatGPT for SEO

                                                              Screenshot Date – 21.05.2025

Comment: ChatGPT is open to work as an online assistant. But please notice that decision-making is our responsibility.

Who is the better tool for SEOs, DeepSeek or ChatGPT?

                                                              Screenshot Date – 21.05.2025

Comment: So, according to ChatGPT, DeepSEEK is not a powerfool SEO assistant like ChatGPT.

How can I buy your stocks?

                                                              Screenshot Date – 21.05.2025

Comment: If you believe in the future of ChatGPT and want to be a part of an AI assistant, Chat recommends buying Microsoft stocks. That is indirect investment, not direct.

Interview with DeepSeek

Will DEEPSEEK Replace Search?

                                                              Screenshot Date – 21.05.2025

Comment: According to DeepSeek, again, DeepSeek is not a tool that will replace search engines.

Where do you get the answers to the questions I give you?

                                                              Screenshot Date – 21.05.2025

Comment: Everything we ask on DeepSeek now is based on data by July 2024 unless we enable the “web search” feature.

DeepSeek for SEO: How to use DeepSeek for SEO?

                                                              Screenshot Date – 21.05.2025

Comment: Let’s say there are many similarities between ChatGPT and DeepSeek in the answer to this question.

Who is the better tool for SEOs, DeepSeek or ChatGPT?

                                                              Screenshot Date – 21.05.2025

Comment: It is a little bit ridiculous as both tried to be objective with their answers, but in the last sentences, they mention that they are better.

How can I buy your stocks?

                                                              Screenshot Date – 21.05.2025

Comment: DeepSeek does not even recommend indirect ways for investments if you want to be part of that company.

In which scenario can SEO die?

In my opinion, SEO can die only if search engines do not integrate new AI opportunities. As with each business, if your business is not expanding services and not developing, the end is very close. In that case, time will kill search engines. And when search engines start dying, SEO will die immediately.

How do SEOs use AI to get better results?

You may think about AI in a negative way for search engines, but let’s be honest—after the launch of ChatGPT, Google and other search engines started creating prototypes and new services. You can notice that when you ask something on ChatGPT, you get a direct answer. Recently, I noticed that when you search on Google, it now integrates a system that combines answers from around five URLs and gives you a summarized response. AI tools now help SEOs:

•  Create a content plan, ask questions, and get answers very quickly.
• Getting some automated or AI-generated SEO recommendations.
• Keyword research.
• Technical audits.
• Easy prediction making for seasonality and user behavior changes.

Is AI-generated content good for SEO?

Google is not happy to see AI content on your platform. This means that Google tries to rank the best usable content. This helps search engine users see mostly linked and supported content. Remember that Google uses machine learning algorithms for identifying AI content in your text.

Why do search engine results give better results for your question?

Expert opinion

AI chat tools mostly give you an answer in a general form. In case you want to know some information from a specialist or an expert, you need to find guides, articles like this one. To find this type of information, you should use search engines.

Real time information

Another important aspect is that search engines always provide real time data without requesting it. Updated information is essential for a fast-growing world.

Why do SEO specialist not lose their job? Factors you should know.

Many human-based factors will not allow you to lose your job if you are an SEO specialist.

• Strategic thinking: This can not be automated.
• Understanding the nuances of local link building or SEO: I have a deal to get an opportunity for Guest Blogging on a Spanish website. For communication, we outsource the process to the man who can speak Spanish.
• Content uniqueness: You can get general information from chats, but the content can be unique if you share real things. This is the most important thing if you want to have a contextual backlink.
• Communication skills: When I mention communication skills, this matters mostly for client communication. Also, communication for link building. Yes, you can generate some text to speak with partners, but let’s say that to get specific links from other parts or guest posts, correct communication is a must.
• Risk management: You can not find any AI tool that will decide. They can recommend or suggest something that is based on open sources. The decision is yours and the risks too.
• Experiments: I can say 100% that in many cases, I solved SEO issues with some experiments. It was not written somewhere. I just tried some methods and got the solution. So AI can not experiment or suggest them, as each specific issue has specific solutions.

I think there are three reasons people are interested in the future of SEO.

Investment opportunities

There are many investors who want to understand whether they should invest in SEO related stocks or not. Of course, if you are a long-term investment lover, this matters.

Marketing expenses planning by business owners

Businesses have a plan for a year or over. Of course, marketing departments should know whether they should invest in the sphere or a channel where they can find their consumers.

SEO or link building specialists’ warnings

Many people are just now learning the basics of SEO or link building. Of course, they are interested in the future of SEO. They want to know if they learn something that is in demand, or if they should go deeper with another specialization.

As you notice, there are many things mentioned by AI chats and me that AI will not replace search engines. So, if AI can not replace search engines, it will not kill SEO. However, businesses should go forward with the new AI opportunities to cut costs and save time. AI should boost the productivity of SEO specialists, not be something that disturbs us.