Virtalent is a UK-based virtual assistant agency offering remote business support to busy professionals and teams. Their assistants handle tasks like admin, scheduling, and customer service, helping clients save time and stay focused.
Thanks to Gopeak team savvy natural link building approach for virtalent.com, 40% of our target keywords are now on the first page of search results in just 4 months. I am super impressed! Armen is not only a pleasure to work with, but our backlink profile is now much healthier.
Sam Wilson
Founder
Virtalent is a UK-based virtual assistant platform that provides outsourcing services both locally and internationally. The company helps businesses manage various processes efficiently by offering remote administrative support.
This client’s case study stands out from the others because, during a highly competitive period, they requested an aggressive link-building strategy, aiming to earn 50 backlinks per month. The reasoning behind this strategy was clear: the client aimed not only to attract applicants through campaigns but also to drive organic traffic to their site. By promoting the website effectively, they wanted job seekers to discover and apply for positions directly, which is why we prioritized ranking for highly relevant keywords. Shortly after, Virtalent secured top positions for highly competitive keywords such as ‘virtual assistant UK’, ‘virtual executive assistant’, and ‘virtual assistant jobs UK’, among others.
We prioritized targeting anchor texts that included location-specific expressions such as “in the UK,” “in London,” “in Manchester,” and “in Great Britain.” In addition to our keyword-focused strategy, we also conducted outreach to UK-based websites to secure highly relevant and impactful backlinks. This geo-targeted approach helped strengthen Systeme.io’s presence in the UK market.
We didn’t limit our targeting to exact-match keywords like “virtual assistants.” Instead, we used a variety of related expressions such as “virtual assistant online,” “best virtual assistant,” “virtual assistant in the UK,” “UK-based virtual assistant,” and others. This broader keyword approach allowed us to capture a wider range of search intents and build more natural, diverse backlinks.
We placed contextual backlinks within content that naturally aligned with solution providers like Virtalent. As shown in the image, the anchor text wasn’t an exact match like “virtual assistant.” Instead, we requested the editor to include the word “professional” to maintain a sense of trust and credibility for the service provider in the eyes of the reader.
This was another great opportunity to position our client’s branded name alongside well-known platforms like Upwork. While most readers are already familiar with Upwork, appearing on a page where the editor suggests alternative solutions can spark curiosity. It encourages readers to consider other options, like our client’s service, especially if it means avoiding high platform commissions and working more directly with professionals.
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Thanks to our backlink strategy, Virtalent began ranking at the top for job-related search keywords. As a result, they gained greater visibility, and job seekers in the UK were able to discover Virtalent as a trusted platform for finding remote job opportunities.
