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I really appreciate the way the GoPeak team works. For our systeme.io, we've seen remarkable improvements, and working with them has been a fantastic experience. I wholeheartedly recommend entrusting your website's link building to the GoPeak team.
Antoine Sarasin
CEO
Systeme.io wanted to build backlinks to multiple pages on their site, using their brand name as the anchor text. The goal? Boost brand visibility and authority across their competitive niches and showcase the full range of solutions their platform offers. While it might seem simple, finding website owners willing to add a backlink with the company’s name was often quite challenging. It required persistence, personalization, and identifying the right opportunities to secure quality placements.
People began to recognize the brand and started searching for the platform directly, landing on the website and eventually purchasing the services offered.
Although Systeme.io was originally developed in France, it quickly gained popularity in various countries around the world. In the image below, you can see the correlation between the rise in branded keyword searches and the increase in commercial, navigational, and informational keyword data. Why did this happen? The reason is simple—we strategically targeted blogs using branded anchor texts like “Systeme’s article,” “Systeme’s guide on…,” and “Systeme.io.” This helped boost both brand recognition and keyword visibility across different search intents.
Our main strategy for Systeme.io was focused on earning unlinked mentions and contextual backlinks placed in relevant content, using branded anchors such as ‘Systeme’ or ‘Systeme.io. Priority – SaaS backlinks.
We found valuable opportunities to insert branded anchor texts whenever editors discussed topics within the e-commerce niche. It was essential for us to position Systeme.io as an all-in-one solution for anyone looking to create an e-commerce website. For example, when a sentence begins with “For instance, in eCommerce…,” Systeme.io is mentioned immediately after ensuring the reader sees the solution provider’s name naturally integrated into the content.
We specifically searched for pages with titles like “Best All-in-One Platforms for Marketers,” “Top Website Builder Tools,” and “Best Tools for E-commerce Email Marketing,” among others. These types of listicles provided the perfect context to include Systeme.io as a recommended solution, aligning well with the client’s request for branded mentions.
Since we were focused on building links using branded anchor texts, this approach required us to create unique content tailored to each listicle article. We developed multiple pieces highlighting Systeme.io’s key benefits and features. These articles also provided an excellent opportunity to include links not only through text anchors but also via images—an often overlooked tactic that can further boost visibility and rankings. In one of our backlink examples, Systeme.io was linked using both a branded text anchor and an image, maximizing exposure and SEO impact.
Let’s turn this case study into your story!
Systeme.io was a great challenge for our team, as it required fully customized backlink outreach efforts to earn branded anchor placements. But with a strategic approach we succeeded. 💪
