The top guest posting services effectively handle host website vetting and outreach, content creation, and backlink placement.
Regardless of the many waves of changes and tribulations that have hit the SEO world, guest posts are still among the best ways to earn backlinks and improve site rankings and brand visibility.
As such, if you’re a brand leader with an already heavy workload on your shoulders, you may be tempted to request the assistance of some of the best guest posting services. However, who exactly are these top guest posting service providers? And how can you choose the one that works best for your company?
In this article we’ll list the best guest posting services top to bottom and analyze their pricing, features, capabilities and who they work best for, as well as helping you make the right choice for your guest posting needs.
What Are Guest Posting Services?
A guest posting service is a marketing agency which specializes in creating relevant and quality content to be placed on third-party websites with the purpose of earning clients a backlink.
These teams are knowledgeable in SEO, experts at outreach, and proficient content creators, compounding all those skills to bring relevant and high-quality guest posts.
A guest posting service does:
- Website Vetting: Teams find third-party reputable websites across the internet which accept guest posts.
- Outreach: Agencies contact the owners, editors and webmasters of third-party websites and engage in negotiations for guest post placements.
- Content Creation: These top guest posting services write the articles that will be added to third-party blogs.
- Backlink Integration: Most importantly for SEO, the client’s backlink is naturally weaved into the written article in order to give a boost to the target website.
Do Guest Posts Still Work?
Yes, guest posts are still an effective way to get backlinks from high-quality and reputable websites to improve site rankings.
It’s reasonable to have doubts when considering hiring a guest posting service, especially with the constant fluctuations in the SEO landscape. Nevertheless, guest posting is still commonly used by SEO professionals and dedicated brand owners alike. The reason behind this widespread usage is its core generation of value. Host websites earn a fresh article which fills up their site and introduces a new voice to their audience, while guest posters earn referral attention and backlinks in exchange for their content.
What Makes a Good Guest Posting Service?
Guest posting can be done by anyone, which is why it’s easy to fall into the trap of hiring an agency which doesn’t bring about positive results. Particularly with the continuous improvement of AI, there are far too many agencies which cut corners and give a lackluster end product. There are certain benchmarks that a guest posting service must meet, otherwise collaboration with them will be fruitless and unprofitable.
- Quality Articles: Articles must meet editorial standards and provide value with original and educational content that follows strict user-first principles. Not only is article quality important for getting top-tier websites to agree with hosting the piece, it’s also crucial for ensuring that search engines associate your backlink with quality content.
- Host Site Relevance: Host third-party websites must be relevant to the client’s own brand. While traffic and overall site authority is still important, relevance trumps all other factors. If search engines spot your backlink placed on an irrelevant site they’re more than likely to ignore it entirely, completely wasting your investment.
- Transparent Pricing: Guest posts take a great deal of time to create given their necessity of multiple skills. That should not be used as an excuse for service providers to display manipulative or unclear pricing.
- Honest Reporting: Once placements are made and articles are live, guest posting service providers must monitor their success and report their data to customers. This is done for you to analyze and evaluate your ROI, as well as to make educated decisions regarding future investments.
- Manual Outreach: There are plenty of automated tools on the market which trivialize the site discovery and outreach process, finding websites which accept guest posts with ease. However, the reason for this sudden ease of outreach is that these automated tools take advantage of lower-quality hosts which don’t provide any reputable value. Guest posting services must conduct the outreach process manually in order to guarantee beneficial guest post placements.
Best Guest Posting Services
| Service | Reviews | Pricing | Founded | Best for |
|---|---|---|---|---|
| #1GoPeak | 4.9 /5 Clutch | $175 to $300 per post | 2023 | Any company within any industry |
| Loganix | 4.6 /5 Trustpilot | Up to $400 per post | 10+ yrs | Teams wanting guaranteed niche placements |
| FatJoe | 4.8 /5 Trustpilot | Up to $517 per post | 2012 | Bulk buyers and resellers |
| The HOTH | 4.5 /5 Trustpilot | Up to $375 per post | 2010 | Budget-led campaigns |
| Authority Builders | 4.2 /5 Trustpilot | Up to $400 per post | 2016 | Links live in about 10 days |
| RhinoRank | 4.7 /5 Trustpilot | Up to $400 per post | 2017 | Trying a new supplier |
| Stan Ventures | 4.8 /5 Trustpilot | Up to $247 per post | 2010 | Long-term agency campaigns |
| Adsy | 4.4 /5 Trustpilot | Publisher-based | 2018 | Hands-on buyers picking the blog |
| Outreach Monks | 4.2 /5 Trustpilot | Up to $399 per post | 2017 | Buyers who want a veto on every site |
| Link Publishers | 4.6 /5 Trustpilot | Up to $1,499/mo | 2021 | Defined monthly subscriptions |
Here are the best guest posting services compared on their features and pricing, along with their pros and cons.
1. GoPeak
GoPeak is a proficient link building agency which has expertise in writing and publishing high-quality guest posts. The team offers both content creation as well as individual outreach, allowing clients to choose whether they want their guest posts written for them or if they simply want relevant and reputable hosts. As experienced link builders, they’re skilled in backlink contextual placement, anchor text diversification, and backlink profile naturalization. Furthermore, customers have the option to pick and choose what additional links will be placed in guest posts, allowing avoidance of direct competitors or additions of reputable websites.
2. Loganix
Loganix offers guest posts in two ways. Their first provided option is their “expert-selected packages,” where their team of SEO professionals personally searches for guest post opportunities and provides clients with a tailored list from which they can pick and choose. The guest posting service provider’s second option is much broader, a self-serve database of “10,000+” pre-vetted sites. Those sites are all analyzed using DNS, SSL, language, and TLD checks.
3. FatJoe
Fatjoe labels their guest posting services as “blogger outreach,” to distinguish themselves from lower-end agencies that may not meet standards. Fatjoe mostly operates on providing deliverables, where every placement has one anchor and URL supplied by the client, as well as a few non-competing links. Its in-house writers produce “original, magazine-quality content” and its team pitches blogs chosen for relevance to the client’s topic.
4. The HOTH
The HOTH (Hittem Over The Head) runs guest posts under their “Link Outreach” services. Every tier of their packages includes options of guest post articles that range from 500 to 2000 words, and customers pick target pages and keywords. Links are placed in content, and the agency also links out to non-competing authority sites for a natural look. They also pay attention to exact or partial-match anchors which they only allow when linking to a value-driven piece of content.
5. Authority Builders
Authority builders works using a host site inventory that their clients can choose from when purchasing guest posts. Buyers can go through these inventories themselves (though site URLs are hidden for newer users) and choose metrics/quantity in two packages. Once a client chooses a site, Authority Builders’ outreach team contacts the webmaster to confirm that the topic will be accepted, the client provides their chosen anchor text, and the agency’s system records anchor text ratios and the dates when articles go live.
6. RhinoRank
Rhino Rank’s team of native UK speakers writes 750+ worded articles in-house and adds that article to sites with one dofollow link in context with nofollow and mixed links also being available on request. Their site checks go through ownership, DNS, SSL, hosting, indexation as well as penalty signals. The team targets a delivery of 7-14 days, and their reports list every live URL in a dashboard with an unbranded CSV export.
7. Stan Ventures
Stan Ventures pitches to publishers by hand and explicitly states that they’re not a guest post marketplace. Their team of in-house writers produce original articles which can be approved by clients prior to publication. Their reports list every live URL with the necessary metrics, and orders are tracked in a dashboard with the assistance of a dedicated account manager. Delivery can be quicker with extra payments.
8. Adsy
Adsy is primarily a marketplace of publishers with appropriate filters. Their catalogue of blogs can be filtered by industry and site authority levels, as well as providing buyers the option to review individual pages and contact publishers regarding orders and their more specific requirements. In regards to the content, Adsy compares it with client requirements to ensure satisfaction prior to publishing. The guest posting service also takes custom orders, contacting platforms on the client’s behalf.
9. Outreach Monks
Outreach Monks runs managed outreach and is another agency that allows clients to approve of sites before pitches are sent out. Their articles are written by an In-house team of US and UK writers, and each piece meets a minimum requirement of about 700 words. Placements go live after 2-3 weeks, and progress is tracked in a live Google Sheet showing various metrics and do-follow confirmation.
10. Link Publishers
Link Publishers offers monthly and quarterly packages which are paired with their provided marketplace. Each tier of package includes 2 guest posts (with the exception being their customized tier) of 500-1000 words depending on purchase. These articles are either written by their in-house team or provided by the client themselves. Premium and Customized tiers add a dedicated SEO account manager, and managed delivery takes 7-14 days. Marketplace follows standard expectations and allows users to pick websites themselves.
Red Flags
The listed agencies are obviously not the only good guest posting services. As such, you may be tempted to conduct your own research and find a team that could potentially be a better fit. When making your own judgments though, you should pay close attention to certain factors, as they can be telltale signs of an agency being untrustworthy.
- AI Generated Content: Guest posts written by AI lose value and are unwanted. Make sure that a service provider has their own team of writers which creates original content.
- PBN Usage: Host pages on PBN sites can be alluring, but their lifespans are thin. If a guest post is placed on a PBN, it will eventually be spotted and either have its effects be stripped away or lead to your site being penalized.
- Anchor Text Over-Optimization: Constant usage of the same anchor text on a guest post can potentially set off search engine alarms, making your links appear to be earned unnaturally. Ensure that your guest posting service prospect knows how to properly distribute anchor text.
- Low-Quality Website Selection: It’s a lot easier to write guest posts for sites that are of lower quality, so guest posting services which are more manipulative usually take advantage of that fact. However, backlinks earned from these sites can do you much more harm than good, so if you spot a few placements made on bottom of the barrel websites, avoid that agency at all costs.
How To Choose a Guest Posting Service
Now that these options are laid out in front of you, it’s time to make a choice. You should feel no rush to pick a service provider you’re ready to collaborate with, as the investment and the impact is far too important for any shortsighted decision. However, there are certain attributes you can check and some steps you can take which will ease the decision making process.
- Experience With Niche: Top guest post agencies will conduct research to ensure that they’re getting all the facts right in your industry. However, if they have previous experience working with companies in your niche, they’re more likely to provide you with an appropriate guest post.
- Experience With Location: Guest post articles could potentially differ drastically depending on the location of the target page’s audience. As such, evaluating a guest posting service’s past collaborations with brands in your area/country can lead you to better fits.
- Budget: Expanding your website’s reach via guest posting can be incredibly beneficial, but you still want to be smart with your spending. There’s plenty of price ranges which the best guest posting services offer, so it’s always possible to find an agency which fits within your budget.
- Case Studies: Most teams have case studies plastered on their websites which illustrate their strategies and successful metrics. In some cases, they may even contain examples of guest posts. Inspect these guest posts to find an alignment between your brand and a service provider.
- Get In Contact: Finally, if there’s anything up in the air that you would like addressed but can’t find information on, simply give the agency a call.
Final Thoughts
The best guest posting services hold a lot of responsibilities. That includes proper site vetting, outreach, host page familiarization and of course content that will be representative of your site and brand’s quality. However, these responsibilities combine one of the most surefire ways to earn backlinks for your site. In particular, they increase the likelihood of successful partnerships, as the value of a quality guest post is usually enough for sitemasters to trade a backlink. As such, ensure that you’re being smart when hiring a guest posting service, and make the best of your funds.
