The Best Link Building Agencies For Natural Growth

Businesses can separate tasks that can be outsourced from those that can be managed in-house. Mainly, businesses keep in-house the teams that are strategically important for business operations. Link builders play a crucial role for companies that earn money via the internet, and their ranking positions can determine the potential amount of money that can be earned for the business.

However, strategic importance is not enough for the decision on keeping the team of link builders in-house. Let’s be honest, in countries like India, Pakistan, and even Armenia, the average salary is lower than in the UK or in countries that seem to be developed. That is why, in countries like Armenia or India, companies keep their link builders in-house, and in the UK, they prefer to outsource link building.

Besides the factors of the average salary of link builders, outsourcing link building is also preferable in scenarios when:

• Reducing stress: You need to reduce the stress of managing an additional team.
• Time management: You do not have time to focus on tasks like link building, so you save time by outsourcing.
• Budget Saving: For hiring a link builder, you need to buy at least a laptop, desk, and everything you would buy for a company employee. According to our link building pricing research, the cost of 10 backlinks, which also includes the expenses of the tools, is around $1666. So, whether you can outsource link building and get the same results, it is better to avoid hiring new staff.
• Optimal White Hat Backlinks: The best white hat backlink agencies can guarantee that their provided links will come from strictly white hat methods, which are the most difficult to obtain and prosperous types of backlinks
• Manual Backlinks: Additionally, the best manual link building services obtain their backlinks through strategies and approaches which comply with Google guidelines.

To choose a link-building agency that best fits your needs, follow some important points and understand who could be your best partner to outsource link building. Here is a checklist for finding the best link-building agency for your company.

Link building case studies

If you have a marketing background, you know that experience in the field is everything. Once you want to understand which type of backlinks you will get in the future, look at the past clients of the agency. Mostly link building agencies have a part of a link building case study on the website, so you can check the performance of the websites for which they worked.

So, checking out the case study of a link building company, take a look at:

• Their clients’ niche they worked for. If you have a software company, you will see whether they have done link building for SaaS companies.
• Traffic metrics in the timeline they worked for.
• Language of the websites they can earn backlinks for you.
• The average tenure of their past partnerships.
• Monthly or yearly capacity of the link earnings.
• Final Results.

Request Samples

Agencies always have the opportunity to give you samples of where and how their links are placed. I always recommend asking for samples of a given agency’s backlinks, as it allows you to evaluate notice essential components of the link:

• Anchor text: Look at the anchor text. It should be relevant and not aggressive.
• Page of the link: Whether the page where the link is inserted is relevant and in line with SEO metrics.
• Website’s quality: Look at the traffic going to the website. And of course, many people forget about that- check whether the traffic is relevant to the website niche or services they provide, as many websites just target low difficulty topics just for traffic generation. Try to avoid link building agencies that provide backlinks from PBNs.

Compare Packages

Compare each package detail. In some agencies like GoPeak, monthly link buidling packages also include support for technical and on-site SEO. In that case, the clients benefit from the process, as for small projects, they do not need to find separate SEO specialists to manage the website performance. All could be done from one window.

Check Payment Methods

There are many link building agencies in the world that try to hide their incomes. Clients like to write down SEO services like marketing expenses, so as not to overpay the taxes. So preferably, link buidling agencies better have official bank transfer opportunities. From another part of the coin link building agencies should be flexible to accept payment from the platforms that better work for the clients, whether it is Stripe, Wise, or PayPal. So, before starting to work with the agency, check the regulations connected with the payment methods.

Consider Your Budget

While link building is incredibly valuable for increasing your digital presence, you should be smart with how much you’re investing into it. The best link building agencies put a lot of work into ensuring that their provided links are of high-quality, and that combination of work along with quality requires compensation. Link building is always useful for companies, but if you’re just getting started or on a smaller level, it’s best to find a service provider which will charge you less than others.

Look into specialties with AI search

LLMs and other AI engines have slowly ingrained themselves into search engines. Furthermore, users have been asking AI for answers to their queries and transactional decisions, that showing up in AI answers is crucial for your digital presence in the modern day. For link building, AI engines largely value brand mentions, so it’s preferable that your agency of choice is adept with the approach and its nuances.

Book a Call

In case you want to speak about details, technical aspects, and the processes, you’d better book a call and speak face-to-face. During the call, you can check their knowledge about SEO and link building. It is a great opportunity to understand how simple the cooperation with them will be, and who exactly from the company will be responsible for your project.

By the way, honest meetings with honest talks can be a good start to bargaining the price. Mostly, that is possible if clients request long-term link-building contracts or a large volume of links within a month.

In this part, I will rank the best link building agencies, making important points regarding the purposes for which they are in the list of the best:

1. GoPeak.io

With over 200 brands worked with and 500 monthly mentions earned, GoPeak kicks off our list. GoPeak specializes in earning high-quality backlinks from real businesses, guaranteeing that a client’s backlink profile will actually bring value to them. Those backlinks don’t come in small doses either, as the monthly capacity for one project sits at around 50 total. 

GoPeak achieves this standard of quality thanks to a keen-eye on details like anchor text diversification to eliminate potential penalties from search engines through a fully manual and organic approach. 

Additionally, GoPeak is at the top of their game when it comes to navigating through the ever evolving field of SEO, as the agency also pays close attention to strategies which maximize AI visibility. The benefits are capped off with technical SEO support tailored to clients’ needs, including recommendations and assistance that are coupled with the link building services.

2. Fatjoe

Established in 2012 with over 40k agency accounts, fatjoe started off when its founders Joe Davies and Joe Taylor couldn’t manage premature scaling at the agency they worked for at the time, resulting in the creation of fatjoe as an outsourced solution.

The agency is famous for a unique approach when it comes to link building. Rather than a consultation or a specialized package, fatjoe provides a list of deliverables which can individually be ordered. 

Of course, this does pose an issue for brands that work in hyper-competitive environments, as the lack of specialization won’t help long-term. However, fatjoe does still fill a need for high quality individual backlinks.

3. uSERP

With Jeremy Moser at the helm, a Forbes 30 under 30 honoree, uSERP has received awards as the top link building agency by the likes of Clutch, Codeless and Single Grain. Their model of performance-based guarantees is unique in the field and guarantees that every single link provided meets certain minimums for monthly organic traffic. Their success comes from offering placements on editorial websites with high authority. 

4. Skale

Skale is an organic growth agency specifically specializing in helping brands in tech and SaaS spheres, along with highlighting its focus on AI visibility optimization/GEO. One thing that sets the team apart is their reports on results and measurements of goals, which are all reported as new MRR and pipeline instead of rankings and traffic. 

The company’s experience comes from co-founders Italo Viale, who scaled another agency through several stages and has previously worked with 120+ SEO clients, and Jake Stainer, who built the company “Typeform’s” growth marketing function. They claim to have worked with 60+ SaaS companies, and they state that their link building has an average turnaround of 4 weeks after a ramp-up of 6 weeks. 

5. Loganix

Loganix provides SEO amenities with both self-serve and managed services being accessible in one dashboard. Its catalog spans link building, citations, SEO packages, PPC, content and AI visibility. Their site claims that the link building agency has eclipsed 35,000+ links and 2 million citations built. 

Their link building features let clients either browse a link list and choose sites themselves, or leave that process to Loganix’s team. Its pitch is agency-quality work at fair prices, backed by testimonials from SEO figures such as Backlinko’s Brian Dean and Rankings.io’s Chris Dreyer, plus a Rankings.io case study reporting 7x more first-page keywords.

6. Editoral.Link

Built with SEO agencies and in-house teams in mind, editorial.link provides flexible and client-driven link building campaigns which try to fit every brand’s specific wants and needs. Thanks to their custom strategies, they obtain backlinks from websites with a DR ranging from 50-90. Additionally, the agency allows their clients to review and approve every website they may be receiving a link from before getting to work. This comes with the wishes of CEO and founder Dmytro Sokhach, who emphasizes the importance of focusing on growth and branding during link building.

7. Stellar SEO

Employing their trademarked Entity-Driven Link Building System (EDLS), Stellar SEO excels in competitive and regulated markets. Thanks to the agency’s highly-customizable campaigns, businesses can hit the sweet spot with their link building needs and reach their exact goals. 

Founded by Travis Bliffen, Stellar SEO was created in a time of chaos within SEO circles. After Google launched its Panda and Penguin updates in 2011, hundreds to thousands of organizations had their websites penalized due to previously unregulated manipulative link building practices. Bliffen and Stellar SEO became crucial for these businesses’ bouncebacks, helping them recover from penalties through legitimate, high-quality practices. 

This experience in a time of uncertainty has molded the agency into one of the best in the SEO landscape.

8. The HOTH

The HOTH, (short for Hittem Over The Head) is an SEO company that grew out of a full-service SEO agency in Chicago. Constant changes in Google algorithms forced agencies similar to it to restart their link building, so it started the HOTH in 2010. The company was initially a white-label SEO service for other agencies and publishers. 

Its growth took place in steps, with it eventually reaching its current point as one of the more versatile link building services on the market. They sell managed SEO, link building, content, local SEO, technical SEO and AI visibility. The agency lists an Inc. 5000 appearance among its awards and says it puts its team’s names and faces behind the brand.

9. Rhino Rank

Rhino Rank is a UK-based link building team of 40+ and a self-serve ordering dashboard that it utilizes to provide white-hat links to other agencies. The site states that it launched “curated links” back in 2017 and has since then added more methods of link building to its arsenal such as guest posts, Visual Links (image-based links), Listicles and a Managed Service. 

The link building service provider claims that it has built over 120,000 links a year for 7,000+ clients across 20+ countries, with their agency retention rate sitting at 95%. Furthermore, it states that all of its strategies are tailored using real-world ranking data.

10. linkbuilder.io

It’s in the name with linkbuilder.io and their group of 40+ professionals. Founder Stewart Dunlop saw the massive gap in the SEO world for link building agencies that deploy proper white-hat services, leaving websites to rely on links with unideal quality even with Google’s warnings.

Now, he and his team consistently work to fill that void of quality link building. The agency claims to have worked with more than 350 organizations and built over 20 thousand links in the process. 

Their services include a diverse range of 20 strategies and approaches which try to fit best with each respective client and campaign.

While there are plenty of top tier link building agencies which follow strictly white-hat methods and are likely to give your site the boost it needs, there are just as many sites which seek to deceive you. These agencies try to cut corners by deploying strategies strictly against search engine guidelines, or by keeping you in the dark regarding specific details.
Red flags you should avoid when looking at a link building agency are:

• Lack of transparency: An agency should always be clear with its pricing, strategies, metrics and results. Link building can doom your website as much as it can save it, so you need to be sure you’re getting your money’s worth.
• Black hat strategies: Unethical and manipulative methods of link building which are strictly against Google’s policies should be avoided at all costs. They may be alluring short-term, but penalties can be enforced which will damage your brand in the long run.

Choosing the best link building agency for your website is a challenging task. You need to be very careful with their promises and clear all the expectations. The very important thing is that link builders can help you gain new traffic, but with the wrong choice, they can hurt your website.

Check every point I mentioned in the list on how to choose the best backlink agency and invest in link building to be visible for your audience. Good Luck!

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Link building agencies vs link marketplaces