Choosing The Best Link Building Agencies

January 19, 2026

4 min read

Best link building agencies are the agencies who provide results with their backlinks. But what they do differently so they are the best?

There are many companies who burn their cash not understanding the quality of the backlinks . So agencies take advantage of this situation.

Link building is one of the toughest part of SEO. So, whether you want to outsource this task or manage in-house, your today's approach is tomorrow's success.

This article is designed for all company decision makers to understand correctly at which aspects they should focus on, so they find the best backlink building agency who provide the best link building service.

Table of content

In-House Link Builders vs Link Building Agency

How to choose best link building agency?

In-House Link Builders vs Link Building Agency 🤔

Businesses can separate tasks that can be outsourced from those that can be managed in-house. Mainly, businesses keep in-house the teams that are strategically important for business operations. Link builders play a crucial role for companies that earn money via the internet, and their ranking positions can determine the potential amount of money that can be earned for the business.

However, strategic importance is not enough for the decision on keeping the team of link builders in-house. Let’s be honest, in countries like India, Pakistan, and even Armenia, the average salary is lower than in the UK or in countries that seem to be developed. That is why, in countries like Armenia or India, companies keep their link builders in-house, and in the UK, they prefer to outsource link building.

🤝 Besides the factors of the average salary of link builders, outsourcing link building is also preferable in scenarios when:

Reducing stress: You need to reduce the stress of managing an additional team.
Time management: You do not have time to focus on tasks like link building, so you save time by outsourcing.
Save budget: For hiring a link builder, you need to buy at least a laptop, desk, and everything you would buy for a company employee. According to our link building pricing research, the cost of 10 backlinks, which also includes the expenses of the tools, is around $1666. So, whether you can outsource link building and get the same results, it is better to avoid hiring new staff.

How to choose link building agency?

To choose a link-building agency that best fits your needs, follow some important points and understand who could be your best partner to outsource link building. Here is a checklist for finding the best link-building agency for your company.

Link building case studies 🕵️

If you have a marketing background, you know that experience in the field is everything. Once you want to understand which type of backlinks you will get in the future, look at the past clients of the agency. Mostly link builidng agencies have a part of a link building case study on the website, so you can check the performance of the websites for which they worked.

So, checking out the case study of a link building company, take a look at:

Their clients’ niche they worked for. If you have a software company, you will see whether they have done link building for SaaS companies.
Traffic metrics in the timeline they worked for.
Language of the websites they can earn backlinks for you.
The average tenure of their past partnerships.
Monthly or yearly capacity of the link earnings.
Final Results.

Ask Samples 🧩

Every agency can share some examples of where their links can be added, potentially. I always recommend asking for samples of the backlinks, as here you can notice essential components of the type of backlinks:

Anchor text: Look at the anchor text. It should be relevant and not aggressive.
Page of the link: Whether the page where the link is inserted is relevant and in line with SEO metrics.
Website’s quality: Look at the traffic going to the website. And of course, many people forget about that- check whether the traffic is relevant to the website niche or services they provide, as many websites just target low difficulty topics just for traffic generation. Try to avoid link building agencies that provide backlinks from PBNs.

Compare Packages 💰

Compare each package detail. In some agencies like GoPeak, monthly link buidling packages also include support for technical and on-site SEO. In that case, the clients benefit from the process, as for small projects, they do not need to find separate SEO specialists to manage the website performance. All could be done from one window.

Check Payment Methods 💳

There are many link building agencies in the world that try to hide their incomes. Clients like to write down SEO services like marketing expenses, so as not to overpay the taxes. So preferably, link buidling agencies better have official bank transfer opportunities. From another part of the coin link building agencies should be flexible to accept payment from the platforms that better work for the clients, whether it is Stripe, Wise, or PayPal. So, before starting to work with the agency, check the regulations connected with the payment methods.

Book a Call 👩🏻‍💻👨🏻‍💻

In case you want to speak about details, technical aspects, and the processes, you’d better book a call and speak face-to-face. During the call, you can check their knowledge about SEO and link building. It is a great opportunity to understand how simple the cooperation with them will be, and who exactly from the company will be responsible for your project.

By the way, honest meetings with honest talks can be a good start to bargaining the price. Mostly, that is possible if clients request long-term link-building contracts or a large volume of links within a month.

Conclusion ⬇️

Choosing the best link building agency for your website is a challenging task. You need to be very careful with their promises and clear all the expectations. The very important thing is that link builders can help you gain new traffic, but with the wrong choice, they can hurt your website.

Check every point I mentioned in the list on how to choose the best backlink agency and invest in link building to be visible for your audience. Good Luck!