Link Building For Hotels

Hotels need link building as it can help them rank higher with the relevant keywords and can increase the interest in spending the night in their hotel. Plus, link building is an opportunity to gain traffic from those interested in the city or the country where the hotel is built. As an example, people can search “best places to visit in Armenia” so if the information the searcher is getting from the hotel business is accurate, this can be a step toward booking a room, without leaving the website.

As in each project, you can use general link building strategies like broken link building, Guest posting, and link insertions. However, specifically for hotels, I divide hotel link building into two parts: international link building and local link building. So this approach is guiding me on working with any project differently regarding the business goals and audience of the hotel.

International Link Building For Hotels

International link building is a link building approach to be featured everywhere and trying to get traffic from everywhere. This approach is mostly needed for hotel businesses that are big brands like Marriott International, Hilton Worldwide, Wyndham Hotels & Resorts, and many more. These businesses are expanding their services globally, and of course, they need visibility worldwide. Imagine searching for “Marriott” and not finding Marriott International. Of course, they earned many international backlinks, and that impacts positively. But how did they achieve these ? International Link Building for hotels, I also divide into two parts:

International Contextual backlinks

These contextual backlinks are links in the body texts of the websites with desirable keywords like: best hotels+Location, 5-star hotel in+location, and many more. These types of links will bring direct searchers to your website. As people still search before visiting, you should take into account your website UI/UX, speed, and, of course, your SEO visibility in SERP. Here you can find a reputable contextual link building service that will handle the deal!

International Booking, Review, and Listicle websites

These are the websites that mostly capture a big percentage of organic searches worldwide, and also include real reviews from real people. As an example of those platforms can be: Tripadvisor, Booking, Airbnb, Hotels.com, and many more. I think that it is great that the world has these types of platforms. As people can add a review, this encourages hotels to work on their businesses to provide the best possible services. Plus, searchers can find the best fit for their pastime.

Local Link Building For Hotels

Local link building is very important for hotels. Let’s fix this; this is a process that should be done for local tourists as well as for foreigners. Honestly, if you do international link building for your hotel, that will actually impact your local performance for sure. However, I want to share some steps and hacks you can you should take for your local best performance.

• Get listed on Google: Create your Google My Business, and locals will find you, learn how to write a review on Google, and try to get it from others
• Get listed on local directories: It can be hotel directories or local business directories
• Get involved with events near your hotel: This will help you be featured by locals
• Get involved in charities or participate in social programs: This is a great strategy for getting free links
• Share some news or updates of your company with local media sites, and try to publish them
• Be a leader in local events in your hotel: You can do it if you have meeting rooms in your hotel
• Create a blog and help your pages with your internal linking

Okay, let’s say you understand now why you need hotel link building and how to do it, but you do not have the time. In this case, you need to outsource link building to companies that can work on your project. Here is why I just separated agencies you can cooperate with:

1. GoPeak – Building contextual backlinks for all types of businesses
2. Aró Digital Strategy – Digital marketing agency for hotels ( site )
3. Parador – Boutique Travel Marketing Agency ( visit site )
4. The Hotel SEO Agency – SEO services for Hotels ( visit site )
5. SEO For Hotels – Full SEO for hotel businesses ( visit site )
6. NUOPTIMA – GEO and SEO agency (visit site)

From the list provided, the only company that is focused and professional at link building is GoPeak. For other specters of hotel business promotion that include link building, you can hire others.

Choosing the best link building service for your business is the real task. However, I want to emphasize some points you can take into account when you choose a backlinks partner if it is not a single link building specialist:

• Check their link building packages: Compare them and what you get in return.
• Check link building case studies: Check the brand names in the case study and understand the performance of their work.
• Ask if they can assist you with blog management, as it is a great part you need for your hotel website.
• Ask them to share some samples of links: You will understand the target countries they covered so far, and where exactly you will rank then.
• Book a call with the founders and try to understand their achievements and knowledge of your industry, and link building at all.

Link building for hotels is in demand nowadays. In the years before this AI era, it was a usable thing for ranking higher on Google. Just now, hotels that work on link building benefit from many aspects, such as being mentioned by AI chats like ChatGPT. People also search via these tools to get answers to understand where to fly and enjoy the vacation. Working on content marketing and link building will help to be the source of ChatGPT’s answers.