Ecommerce Link Building: The Must And Basic To Know!

E-commerce link building is a link building activity for e-commerce websites, combining the best strategies that fit for online retailers. Eccomerce link building strategies can be changed because of the target audience and location. If an e-commerce company focuses on a local audience, it can focus on local press releases; if the sales are international, they can be interested in international link building.

Link building for ecommerce is important because:

• It ranks your pages, so people can find your URLs on Google and make a purchase.
• You index your new pages faster.
• After each publication, editors know about you. Brand awareness.
• Referral traffic.
• You have good Google positions, so you reduce PPC expenses.
• Opportunity to sell advertising on your platform.

Before diving into the strategies of link building for e-commerce, you should take into account that fundamentals are crucial. If you do not have a contract with OpenAI like Etsy, your business should still be promoted by search engines and social media. For social media, consider running a social media ad campaign or cooperations with influencers, and for search engines, prioritize link building.

Here are the link building strategies that work well for e-commerce:

#1 Contextual link building

Contextual link building is one of the best strategies for e-commerce companies. Whether you see a relevant page that speaks about the products you have listed on your side, you can include your links with relevant anchors. This allows you to have backlinks from any niche websites, and that, of course, will lead you to have a tremendous backlink portfolio and trust. To buy contextual backlinks, you can outsource it to an agency like GoPeak!

#2 Guest Posting

Guest Blogging is one of the best strategies to promote your e-commerce company. That is a good opportunity to target your desired keyword with the desired anchor and describe any product in a way you like to show. The only thing you need is the approval for the title to publish!

#3 Referral and Affiliate links

Referrals and affiliate marketing hacks are very importnat for e-commerce businesses. You may have heard about the Amazon partnership offer, which is one of the biggest offers from an e-commerce company like Amazon. How does it work? They just motivate content creators to promote the links of the products listed on the website, so for each new buyer, they get a commission. The same thing can be created by your e-commerce company as you start cooperation with the people who have an audience that is very crucial for your platform. The links can appear on social media or on their websites. So the higher the visibility, the higher the chances they can sell some items.

#4 Partner with relevant projects

But which projects can be funny and relevant for cooperation? As an example, recently, many online secret Santa generators have a category on the page where you can add some items to your watchlist so others will see what you like. This can just lead people to make purchases from the e-commerce platform that is partnering with them.

#5 Haro Link Building

Haro link building is the link building strategy that fits with any niche if you find relevant topics to appear. Make sure that most of the systems that operate the platform do not like to admit AI-generated texts, so make sure you can share some important insights and valuable information accordingly.

#6 Unlinked Brand Mentions

Sometimes, you may not know in the articles or review pages of third-party websites where authors mention you without adding a link to it. You can be near the names of your platform alternatives. That is a good opportunity to acquire links from them. For implementing such a task, there are many available brand mention service providers, so you can outsource it to them.

#7 Listicles

Try to find topics like “best ecommerce companies in (Location)”, “Sites to buy shoes online”, “Platforms to order (any product you have)”, etc…

These types of listicles have two importnat goals. First, that can be a navigational role player for people who search on search engines. The second importnat thing you should know is that nowadays AI chats can use the information that is included in the list, and the people who will search the same queries can be reflected via AI answers.

#8 Press releases

Press releases are mostly used by PR agencies. When digitalization was not at its peak, like it is now, it was very useful without any backlink, plus for brand awareness was very effective. So now press releases are mostly digital assets, so adding a link is very logical, which is why to promote your e-commerce website, companies share press releases with a mention of the site or some categories with backlinks.

#9 High-quality articles

To get high-quality links, you need high-quality pages. In case you share valuable information with the world, and editors like it, make sure you earn backlinks without any negotiation. Popular information types that editors always hunt and like to link in e-commerce are the points below:

• Diagrams of research
• Predictions
• Facts
• Explanational and Navigational quotes like (what is, how to, why, where…)
• Trends
• Tax regulation information by industry or location
• Polls

And something like that 🙂

This is one of the essential parts of link building planning for e-commerce. For other company websites, it is easier than for e-commerce, as the structure is much clearer and the number of pages can be fewer than in an e-commerce website. For example, SaaS link building is very competitive, but the focus is clear – everything for the product pages.

However, I have separated some essential points on how we can prioritize ecommerce pages for link building:

Keyword volume

That is one of the logical reasons to focus on the pages whose keywords are highly searchable online. At this stage, you do not need to take into account the structure of your platform or even the categories. You can check monthly volumes of your keywords via Google Keyword Planner, or you can try to do the same via third-party tools like Ahrefs or Semrush.

Someone can ask, but what search volumes are enough for us to understand that we should focus on link building? The short answer? It depends. This is really a thing that should be discussed with the financial team.

Case 1

Let’s say we have 2 keywords – keyword X and keyword Y. Keyword X represents the product where the business margin is 300%, but Keyword Y’s product margin is 20%, so in that case, you will definitely invest in Keyword X.

Case 2

In another case, let’s say product margins are the same, but Product Y with a 20% margin overcomes the amount of money, even if it sells 10 items of Product X. Here, you will probably invest in Product Y.

Case 3

For new e-commerce companies, this case is very relevant. SEOs like to invest in low competition keywords even if the business margin is low. Small and new e-commerce websites have the problem with trust and awareness, so having even small victories can be a priority at the beginning of the path.

Website categories

I will try to explain this part with an example. Let’s say your e-commerce website is selling books via 2 categories -books about motivation and finance. So you can categorize 2 pages. One page’s title can be “Books for Motivation”, and the second one “Books for Finance”. It is recommended to focus on these 2 pages, so people will appear accordingly on one of the pages, and then on the same page, they can filter books by bestsellers, pricing, language, etc…

Season

All know that people mostly buy products when they need them right now. So, in case you need to promote specific products that will be in demand before the new year, make sure to start the link building around 3-4 months before January. It is very logical that when people start to buy some specific products, the search volume of those products always rises, and as an SEO or link-building strategist, I recommend taking care of that.

If you ask me to rate the importance of internal link building for websites, I will definitely rank the e-commerce category in the first position. The risk of deindexation is very high as ecommerce platforms can generate new pages daily, categorizing the same items with colors, size, weight, etc…

Here is why you should try to work on your internal linking. If your website is WordPress-based, you can use the best internal linking plugins and manage the process. However, the vision is yours, and you should know how to implement it organically. Here are the ways you can implement ecommerce internal linking to strengthen all your pages and connect them logically:

Start a website blog

Blogging is one of the best ways to create an internal linking infrastructure. You can have relevant blogs where, organically, you can promote your products and create internal directions so that your real readers can become your next buyers.

Related Items

Let’s say you have a waterproof jacket on your ecommerce site. Therefore, you can create sections near the products where people can explore, for example, waterproof shoes. Logically, the person searching for waterproof jackets may also require waterproof shoes.

Brand pages

Let’s say you have different items from one brand. Having a page of a brand can be another page that connects all items on one page. As an additional opportunity, this page can be categorized into the category of Similar Brands. As an example, if you have a Nike products page, another automated suggestion could be Puma, Adidas, and any other relevant brand name. As an additional benefit, these pages will also be connected internally.

Create comparison, review, and buyer’s guide pages

People like to do research before making any product purchases. So to research and then purchase, they probably need to investigate via pages like product comparisons, product reviews, and buyer’s guides. First, these pages can generate additional traffic to your site, and second, that can be a great opportunity to include the links to your products on that. In this case, the links that will be included in those pages can be named like affiliate internal links, as they can follow your direction and make a purchase.

Choosing the best link buiding agencies is a difficult task. Here is why I have separated the top companies you can outsource link building to because they do link building for e-commerce businesses:

1. GoPeak

GoPeak is a link building agency who provide contextual backlinks for any specific niche. It is an Yerevan based agency founded by Dmitri and Armen, who were freelance link builders, and now they operate a team of over 30 link builders to help many companies worldwide win the search engine ranking competition. Great choice for e-commerce companies that have different categories, as they can operate contextually, even for your ecommerce internal link building.

• Website: GoPeak.io
• Strength: Monthly earned backlinks for one project can be over 60

2. Tacticone

Ecommerce marketing agency with services like SEO for fashion, beauty, jewelry, jewelry and Cannabis. A wide spectrum of services for ecommerce businesses. Not leaders in link building for ecommerce, but understand the concept and businesses.

• Website: tacticone.co
• Strength: They can handle not only link building for ecommerce but also SEO, and Ecommerce CRO + design.

3. Thrive Internet Marketing Agency

An internet market agency that provides various services, starting from social media marketing to e-commerce SEO. They also use Haro link building, which is also a good strategy to earn backlinks for e-commerce businesses.

• Website: thriveagency.com
• Strength: You can outsource a large number of services to one place, so you will communicate with one company for your digital marketing campaigns and operations.

4. AWISEE

AWISEE is positioning itself as an international link building agency. That means you can order some specific location-based links from them, so your traffic will be diversified.

• Website: awisee.com
• Strength: Doing multilingual outreaches so you can benefit from a specific audience.

5. PR Newswire

One of the leaders of press release services. Great choice for e-commerce businesses that like to share their brand voice with the news and updates. In demand nowadays, as Press releases are a very popular resource for AI chats.

• Website: prnewswire.com
• Strength: Have connections with hundreds of authors, operating with not only english-language based newsmakers.

Ecommerce link building is one of the essential parts of any ecommerce business to promote their products and pages from where they can get new customers. Always remember that people make a purchase from ecommerce site when they believe it is trustwothy platform. And of course, high-ranking positions can be a good signal to trust you.

Build your e-commerce, invest in link building, and sell like it is easy. Good Luck!